Design Audit

I find what's not working in your product.

Independent UX reviews for teams who need a fresh perspective. I look at your product, identify where users struggle, and show you exactly what to fix.

Get a UX auditSee an example

Professional background: 12+ years in product design. Previous work includes Tesco, HSBC, Lloyds, BT, and Argos.

Recognise this?

Signs your product needs a review

  • Users abandon key flows before completing them
  • Simple tasks take too many steps
  • The interface has grown cluttered over time
  • People aren't finding what they need
  • Conversion is lower than it should be

These are the kinds of problems I help teams solve.

Issue #1
4 issues found

How it works

I look at your product like a first-time user

Where do people hesitate? What's unclear? What stops them from completing the task?

Each issue gets documented with a screenshot, an explanation of why it matters, and a specific recommendation for how to fix it.

You end up with a clear list of what to change and why.

Deliverables

What you get

A complete audit package with specific, prioritised recommendations. Not just a list of problems, but actionable fixes you can implement immediately.

1
2
3

Annotated Screenshots

10-20 screens with issues marked and explained

Impact Priority
Vague headlineEst. impact: High
Competing CTAsEst. impact: High
Long signup formEst. impact: Medium
Missing trust signalsEst. impact: Low

Priority Report

Issues ranked by expected user impact

Recommendations
#1 Rewrite headline
Focus on user outcome, not company mission. “Manage all your X in one place”
#2 Single primary CTA
Keep “Start free trial”. Move demo link to nav or footer.
#3 Simplify signup
Email-only initial form. Collect details post-activation.

Specific Fixes

Actionable recommendation for each issue

30 min call

Walkthrough Call

30-min video discussion of findings

Homepage audit

5 issues identified

Issues found

  • Hero doesn't explain the productHigh

    Users decide in 3-5 seconds whether to stay. Vague messaging wastes that window.

    Fix: Lead with what the user gets, not company values.

  • Two CTAs competing for attentionHigh

    Choice paralysis. When both options look equal, conversion drops.

    Fix: Pick one primary action. Demote the other.

  • Signup form asks for too muchMedium

    Every field reduces completion rate by roughly 10%.

    Fix: Email only to start. Collect the rest later.

  • Sign up pushed too earlyMedium

    Users need to understand the value before they'll share information.

    Fix: Explain what the product does first.

  • No social proof above foldLow

    Trust signals reassure visitors they're in the right place.

    Fix: Add a logo bar or a single strong testimonial.

What I look for

Common issues I find

Products rarely fail because of one obvious mistake. It's usually lots of small friction points that compound over time. Each one reasonable in isolation, but problematic together.

Competing actions

When primary and secondary buttons look equally important, users hesitate. They second-guess which path leads where they need to go, and some leave rather than choose.

Visual noise

When every element competes for attention, nothing stands out. Users can't quickly identify what matters, so they miss key actions entirely.

Overloaded navigation

Menus with 8+ items make everything harder to find. Users scan, don't read, and a wall of options just slows them down.

Premature commitment

Asking for signups, details, or decisions before users understand the value. Trust needs to be earned first.

Unclear audience

Products that try to speak to everyone end up resonating with no one. Visitors can't tell if it's for them.

Buried credibility

Trust signals hidden deep in the experience. By the time users find reassurance, they've already left.

Teams working inside a product every day often stop noticing these issues. They become invisible. That's where an outside perspective helps.

Services

How I can help

I review existing products and tell you what to change. You get specific recommendations you can act on, not vague observations about “improving usability” or “enhancing the experience”.

Full Product Audit

Most teams start here

A complete review of your product. I examine every screen, document issues with annotated screenshots, and prioritise what to fix first based on expected user impact. Most useful when you know something isn't working but aren't sure where to start.

£800-£1,500

5-10 working days

Flow Review

Focused analysis of a specific journey: onboarding, checkout, signup, or any multi-step process. I map exactly where users hesitate or drop off and identify the friction causing it.

7-14 working daysFrom £1,000

Screen-Level Improvements

Targeted work on specific screens or components. Useful when you've identified problem areas but need an outside eye to pinpoint what's causing the issue.

3-7 working daysFrom £400

Conversion Review

Analysis of your key conversion points: landing pages, pricing pages, signup forms. I identify where people hesitate, what's making them leave, and what changes would help.

5-10 working daysFrom £600

All projects are fixed-scope with clear deliverables. No retainers, no open-ended engagements.

Work

Recent projects

Examples of audits and reviews. Each project started with a specific problem and delivered clear, actionable recommendations.

Preview of Trademark Management Platform case study
Enterprise SaaS(Client details anonymised)

Trademark Management Platform

An enterprise tool that had grown complex over years of feature additions. Daily users knew the product worked but found it slow and frustrating. The audit focused on reducing cognitive load while preserving the power-user capabilities the team had carefully built.

Outcome: 50% fewer clicks for common tasks

Read case study
Preview of Animation Studios case study
Creative Agency

Animation Studios

A creative agency with award-winning work but a website that didn't show it. Their portfolio was buried, and visitors couldn't quickly understand what made the studio distinctive. The audit examined how to surface capability while shortening the path to contact.

Read case study
Preview of National Commercial Bank Jamaica case study
Banking

National Commercial Bank Jamaica

A multi-channel digital presence that had grown organically across 11 microsites. Each site had its own design patterns, navigation structure, and visual language. The review focused on brand coherence and user experience alignment across all touchpoints.

Read case study
Alistair Burch

Experience

12+ years

Previous clients

Tesco, HSBC, Lloyds

Based in

UK

About

I'm Alistair Burch

I've spent 12 years designing digital products. Most of that time was at large organisations where small usability problems compound into serious business issues, and where fixing them required navigating complexity, constraints, and competing priorities.

The teams I work with now aren't short on ideas or talent. They're often too close to their own product to see what's causing friction. Interfaces grow cluttered over time. Flows get complicated. Small issues pile up until users complain, or quietly leave.

I come in with fresh eyes and a specific brief. I look at where users hesitate, what confuses them, and what slows them down. Then I show you exactly what to change and why it matters.

Design Audit Pro is how I package that experience into focused, fixed-scope projects.

Get in touch

Tell me about your product

Describe what you're working on and where you're seeing friction. I'll reply with availability, scope options, and pricing within a couple of business days.

Prefer LinkedIn?

Connect with me there(opens in new tab)

What to expect

Response time

1-2 business days

Project structure

Fixed-scope with clear deliverables

No ongoing commitment

Project-based only, no retainers